The truths that guide our practice


Sparked by Dunne & Raby’s A/B list in Speculative Everything (page vii), we created a list with two sets of concepts that north-star our process. Each item to the right opens another dimension of the one to the left.

They both exist in the same realm, yet the items on the left are required in reality, whereas the ones on the right are free to grow, multiply, or expand somewhere else.

The items on the right exist in the third space where we prototype and test-drive with our clients.



Observation / Invitation
Empathy
Utopia / Dystopia
A nap
Collaborative
Makes us think
Nouns vs verbs
Parallel worlds
Contradiction
Provocation
Reality
Humor
Fantastic
Something from anything
For how the world could be

Immersion
Compassion
Optimism
Dreaming
Co-creative
Makes us feel
Nouns as verbs
Perspectivism
Juxtaposition
Transformation
Unreality
Funny
Mundane
Anything from something
For how I / we could be




Our design process


In our process we pair speculative design with design methods from the field of Human-Centered Design, in order to nurture and empower people and organizations to generate ideas for a better future. As our tools, we utilise the methods from IDEO’s Designkit together with our own methods adapted from Speculative Design & Design Fiction.

The process follows the three phases of Ideating > Prototyping > Iterating, and is designed to develop future-focused and optimistic ideas, through the lens of problem finding as opposed to problem solving. Examples of design methods are listed in the model below. 



Resources:
IDEO’s Design Kit: The Human-Centered Design Toolkit 
Dunne & Raby, 2013, Speculative Everything - Design, fiction and social dreaming



“Dreams are powerful. They are repositories of our desire. They can animate the entertainment industry and drive consumption. They can blind people to reality and provide cover for political horror. But they can also inspire us to imagine that things could be radically different than they are today, and then believe we can progress towards that imaginary world”


Stephen Duncombe,
(qtd. in Speculative Everything p. 1)




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