The truths that guide our practice


Sparked by Dunne & Raby’s A/B list in Speculative Everything, we created a list with two sets of concepts that north-star our process. Each item to the right opens another dimension of the one to the left.

They both exist in the same realm, yet the items on the left are required in reality, whereas the ones on the right are free to grow, multiply, or expand somewhere else.

The items on the right exist in the third space where we prototype and test-drive with our clients.



Observation / Invitation
Empathy
Utopia / Dystopia
Hopes
Collaborative
Makes us think
Nouns vs verbs
Parallel worlds
Contradiction
Provocation
Reality
Humor
Fantastic
Something from anything
For how the world could be

Immersion
Compassion
Optimism
Dreams
Co-creative
Makes us feel
Nouns as verbs
Perspectivism
Juxtaposition
Transformation
Unreality
Funny
Mundane
Anything from something
For how I / we could be





“Dreams are powerful. They are repositories of our desire. They can animate the entertainment industry and drive consumption. They can blind people to reality and provide cover for political horror. But they can also inspire us to imagine that things could be radically different than they are today, and then believe we can progress towards that imaginary world”


Stephen Duncombe,
(qtd. in Speculative Everything)


Resources:
Dunne & Raby, 2013, Speculative Everything - Design, fiction and social dreaming




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