Jocelyn Ibarra is an artist and designer interested in sociotechnical artifacts, distributed technologies, and interactive fiction. Jocelyn has in-depth knowledge of co-creative methods, multistakeholder governance, and lean and innovation processes within the creative and software industries. Her experience includes starting coworking spaces and design agencies in Mexico and the United States, leading community management in France and Spain, innovating governance models in projects connected to Harvard Uni, and prototyping models in Scandinavia since 2017.

Sofia Ivarsson is an artist and a lighting designer, fascinated by the future and how we together produce, shape and are responsible for it. Sofia is a graduate from Design School Kolding and has many years of experience from different corners of the creative industry behind her, ranging from theatre and performance productions to curation of light art festivals and development of large scale art installations. Her approach is based on a subtle awareness of physical phenomena and respect for human needs. She is part of the activist network Renegade Runners and runs her own lighting studio Noga since 2018.

PERSONA is based in Sweden and Denmark, with a growing distributed community of collaborators around Europe and beyond.



We offer customized experiences for clients as well as consulting for individuals and organisations, based on the process of problem finding and near future explorations.

Standard rates: 
Half day (4 hours) 7.500 DKK / 10.000 SEK / 1.000 €
Full day (8-10 hours) 15.000 DKK / 20.000 SEK / 2.000 € 

Experiences, talks and other engagements are priced on a case-to-case basis. 

Prices are ex. VAT, transportation and accomodation.


Exhibitions & News

The Algorithm of Donated Dreams is part of the latest issue of Taper #4 : A New Trope (2020)
Visit Taper #4, edited by Angela Chang, published by Bad Quarto 

INTERFACE art exhibition for the Year of the DAOs, Osaka, Japan (2019)
Article by Denise Thwaites & James Simbouras on Medium

Reshaping Work 2019: Conference on the Future of Work, Barcelona, Spain (2019)
— Find the conference report here (In Spanish)

Before Shine, curated for Litteraturrundan Skåne, Vollsjö, Sweden (2019)