We empower people to
feel optimistic about the future.

PERSONA is a speculative design studio working from the Nordics. We combine speculative design with optimism to co-create prototyping environments through workshops and interactive experiences.


Our name is a reference to the design process. A persona is a fictional character used to solve design problems. In our method, it’s anyone or everyone going through it; a role or a character that holds actionable answers within.

We are nested inside speculative design, in an area we call Speculative Optimism.

We construct interactive situations where our guests explore the space and its possibilities, alone and in groups. Our workshops are for organizations who want to create relevant products and services & avoid costly test-runs.
We develop the field of Speculative Optimism together with our community and clients, to produce content and experiences that empower people to feel optimistic and to act optimistically about the future.

During Spring 2020, our focus will be on developing the culture of remote work through the lenses of speculative design and optimism. We envision to co-create this culture through the metaphor of “designing and building a new city where to go to work.”